By Zheng Quanyi, SFC, 21st Century Business Herald

On March 4th, 2026 Foshan Cultural Tourism Investment Promotion Conference was held. More than 200 representatives across the country attended the event, including those from cultural and tourism enterprises, investment institutions, and academic circles. 12 key cultural tourism projects were inked on-site with a total investment exceeding 6 billion yuan. In 2026, Foshan will focus on the upgrading and integrated development of the cultural tourism industry, accelerating the enrichment of cultural tourism consumption scenarios to stimulate consumer vitality. 

This year, Foshan plans to leverage major international travel expos such as those held in Hong Kong and Macao to promote tourism exchanges and showcase its cultural and tourism products, amplifying the influence of its flagship urban IPs and strengthening cultural exchanges with its sister cities around the globe.

In the future, Foshan will take this conference as an opportunity to focus on key directions such as ''Culture & Tourism + Manufacturing'', ''Culture & Tourism + Rural Development'', and ''Culture & Tourism + Technology'', driving integrated development of culture & tourism across multiple industries and contributing its strength to building the Guangdong–Hong Kong–Macao Greater Bay Area into a world-class tourism destination. 

Chief Producer: Zhao Haijian

Supervising Producer: Huang Yanshu

Reporter: Zheng Quanyi

Poster: Chen Shan, Intern Zou Zehan

Overseas Operations Supervising Producer: Huang Yanshu

Overseas Content Coordinator: Huang Zihao

Overseas Operations Editors: Zhuang Huan, Wu Wanjie, Long Lihua, Zheng Quanyi

Produced by: Southern Finance Media Corp.